The full version of the Manual is available on request to norman@normanharris.co.uk.

 

Software Launch Strategy

Contents

INTRODUCTION. 3

MARKETING OVERVIEW.. 3

SOFTWARE MARKETING THEORY. 4

Identifying Business Opportunities. 4

Defining the Market 4

Evaluating the Market 5

Addressing the Market 5

Professionalism.. 5

MARKETING STRATEGY DEVELOPMENT. 6

What is the Product?. 6

Initial Brainstorm Session. 6

Initial Desk Research. 7

Trial Marketing. 7

Marketing Plan. 7

Initial Profit Plan. 8

Launch Marketing. 9

Post Launch Review.. 10

Revised Marketing & Profit Plan. 10

Medium Term Vision. 11

Appendix A - Questionnaire. 12

Appendix B - Plan. 17

Appendix C – Profit Plan Costing Checklist 18